The early days of mechanised harvesting were mainly about innovation in
the fields of mechanics and hydraulics. Communication technologies and
information systems soon followed, but they were secondary features in
logging operations. The role of data and information in logging has increased
incrementally, and the digital transformation now being experienced
is introducing an entirely new era of data-driven business. Innovation in
mechanics and hydraulics is still needed and valued, but it is now inherently
accompanied by data, information and digital services.
This whitepaper discusses the roles and reliability of data and information,
and how they can be utilised in making better products. Most importantly,
Ponsse’s vision for data in logging is shared and explained through an
example of a product platform. Megatrends and connectivity respectively
steer and enable the digital service roadmap.

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